What’s the role of digital marketing in today’s businesses?

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There is a difference between thriving and surviving, surviving is enough and is doing ok. Thriving is to grow, the revenue of the business should increase and the businesses should expand.

The common question which all the businesses have right now is

What is the thing that helps a business both to survive as well, as to thrive?

There are many factors and activities that help businesses to grow. Banner, discounts, pamphlets, etc., But the most important thing is Digital marketing.  

What is Digital Marketing? Why do we need ad agencies in Bangalore?

Digital marketing refers to the marketing effort that involves the Internet on an electronic device. If marketing exists online then it is digital marketing this involves social media marketing, SEO, Content marketing, and much more.

Approximately, an average Indian youth spends about 4-5 hours daily on the Internet and it counts to more than 20 hours in a week. Internet usage in India is going high, with the introduction of JIO, India now has about 25 crore+ internet users. In Bangalore, we have 38lakh+ internet users. Hence it becomes very essential for businesses to engage their customers online.

  • Most of the people spend at least 20 minutes on Facebook, 15 minutes on Instagram and 20 minutes on WhatsApp, 12 minutes on Twitter, and 14 minutes on LinkedIn. Every Internet user uses at least 3 out of the above Apps Daily.  

  • On the Internet, the most important aspect is that size of the business doesn’t matter. Each and every business are on the same platform to provide information about the service that they provide. Uber provides the best example. A Humble startup now rides 50 lakh+ cars in India. Their biggest key point is their online marketing strategy.

  • Digital marketing provides the most cost-effective as well as a competitive platform. No matter how small the business is, companies can find their budget to send a few sales emails, campaigns, etc.

  • Digital marketing is very easy to track. Every business wants people to visit their websites and eventually turn into happy customers. Digital marketing tracks all the activities are done by the customer to provide the right feedback to the business owners.

  • It’s easy to start Digital marketing, with many Digital Marketing Agencies providing various services, businesses can reach out to them according to their needs.


 

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