Why customization is important for customer satisfaction.

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Imagine yourself, opening Netflix and seeing 4 Indian Television shows which you have already seen and u didn’t like it, and suddenly you see a Spanish advertisement which you can’t understand. As a customer or a user, will you still be interested to continue staying on Netflix? No right, Thankfully Netflix has customized their products in such a manner that will please us. The home screen shows the viewer's content according to our preferences, this is very essential to please and satisfy the customer.

Top Digital Marketing Agency

Not All Customers are the same

Customization is the key to serve customers. Not all customers need the same thing in the same way. Customization is the way for providing a personalized customer experience.   The critical thing is to create a product/ service/ content which is attractive to as many people, we can.  To do this, customizing product to a specific targeted segment is very essential.

The best segmentation will be:

Power age: 20-28 years old

Middle age: 28-40 years old

Experienced: 40-55 years old

Top Digital Marketing Companies in Bangalore

Customizing Features

There is no doubt that customization requires more time and money. Top Digital Marketing agency, customizes features according to your business requirements. Customization should be done as simple as possible. Keeping in mind, the targeted segment.  More customization can lead to complexity hence it should be done optimally.

  In Retail, it’s like shipping the wrong product.

In Software it’s like providing the wrong application.

In service, it’s like providing the wrong file.

Customer loyalty and satisfaction are wanted we have to see while doing customization features.

 

User Personals

The first step to identify potential customization is by understanding the diversity of the people. Understanding people’s needs, goals, characteristics, journeys, test prototypes, all these tools are most effective while doing customization.

Finding Places to Customize

Instead of making everything customized, it’s important to know how to do it methodologically. Otherwise, you will end up confusing the customer. Remember Kodak, it still went with its older model of reel cameras when the world started changing to digital and now it can’t find much of its customers.

webi7

Top Digital Marketing Companies in Bangalore have learned much from these experiences and have succeeded in connecting to customers.

Boosting Customer Satisfaction

Allowing your customer to customize their experience is a clever way to stand strong in any competition. After all, who can know what they want better than customers themselves? Their feedback, stages of the journey, their experiences boost up their happiness as well as customization

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